Lavender

Lavender is an AI-powered email intelligence platform designed to help sales reps write better emails that actually get replies. The platform works as a browser extension that sits alongside your email client (Gmail, Outlook) and sales engagement platforms (Outreach, Salesloft, HubSpot), providing real-time coaching as you write. Every email gets a Lavender Score from 0-100, predicting how likely it is to get a reply based on analysis of millions of emails. The AI evaluates length, readability, personalization, tone, subject line effectiveness, and mobile formatting, providing specific suggestions to improve each element. Lavender's personalization assistant pulls prospect information from LinkedIn, recent news, and company data, suggesting relevant talking points that make emails feel genuinely personalized rather than templated. The GIFs and Images feature lets reps add personalized visual elements to stand out in crowded inboxes. For sales leaders, Lavender provides team analytics showing email quality scores, coaching opportunities, and performance trends across the team. The Start My Email feature uses AI to draft email openers based on prospect research, helping reps overcome blank page syndrome. Lavender also provides individual coaching dashboards showing each rep's writing patterns, improvement areas, and progress over time. The platform has been adopted by teams at companies like Twilio, Sendoso, and Lucidworks, with users reporting 2-3x improvements in reply rates. Lavender's approach treats email as a skill that can be systematically improved through data-driven coaching.