🎭 Pre-Built Agent Personas
Deploy a Specialized AI Agent in 15 Minutes
Production-ready OpenClaw agent personalities with complete SOUL.md configs, HEARTBEAT.md automation tasks, and AGENTS.md customizations. Copy into your workspace and go.
What Are Agent Personas?
Agent personas are pre-configured personality packs for OpenClaw AI agents. Each persona includes everything you need to deploy a specialized agent.
SOUL.md — Personality
The agent's SOUL.md file — identity, communication style, expertise, decision-making framework, and behavioral guidelines.
HEARTBEAT.md — Automation
The agent's HEARTBEAT.md file — what the agent checks and does proactively throughout the day without being asked.
Skills & Config
Recommended skill integrations and workspace customizations to make the persona work for your specific needs.
🆓 Free Personas
4 AvailableGet started with these fully-featured agent personas — completely free. Download and drop into your OpenClaw workspace.
Content Creator Agent
Your AI content team — blogs, social, newsletters on autopilot
Research Analyst Agent
Deep web research and intelligent summarization on demand
Personal Assistant Agent
Calendar, email, tasks — your daily life, organized and automated
Code Review Agent
Automated PR reviews, code quality analysis, and refactoring suggestions
How to Set Up a Persona
Choose Your Persona
Browse the personas above and pick one that matches your use case. Free personas can be downloaded instantly.
Copy SOUL.md to Your Workspace
Copy the SOUL.md into your OpenClaw workspace. This defines your agent's identity, tone, and behavior.
Add HEARTBEAT.md
Add the HEARTBEAT.md to your workspace. This tells your agent what to check and do proactively.
Customize AGENTS.md
Update your AGENTS.md with the persona-specific customizations — your accounts, preferences, and tool details.
Start Your Agent
Restart OpenClaw and your agent will immediately adopt the new persona. Talk to it and watch it work!
Browse by Category
Marketing
1 persona
Engineering
3 personas
Business
5 personas
Support
2 personas
Research
1 persona
Can't Find the Right Persona?
These personas are starting points. Every SOUL.md is fully customizable — mix and match elements from different personas to create your perfect AI agent.