12 Agent Personas Available

🎭 Pre-Built Agent Personas
Deploy a Specialized AI Agent in 15 Minutes

Production-ready OpenClaw agent personalities with complete SOUL.md configs, HEARTBEAT.md automation tasks, and AGENTS.md customizations. Copy into your workspace and go.

SOUL.md personality file
HEARTBEAT.md automation tasks
Skill configurations
Step-by-step setup guide

What Are Agent Personas?

Agent personas are pre-configured personality packs for OpenClaw AI agents. Each persona includes everything you need to deploy a specialized agent.

🧠

SOUL.md — Personality

The agent's SOUL.md file — identity, communication style, expertise, decision-making framework, and behavioral guidelines.

💓

HEARTBEAT.md — Automation

The agent's HEARTBEAT.md file — what the agent checks and does proactively throughout the day without being asked.

Skills & Config

Recommended skill integrations and workspace customizations to make the persona work for your specific needs.

How to Set Up a Persona

1

Choose Your Persona

Browse the personas above and pick one that matches your use case. Free personas can be downloaded instantly.

2

Copy SOUL.md to Your Workspace

Copy the SOUL.md into your OpenClaw workspace. This defines your agent's identity, tone, and behavior.

3

Add HEARTBEAT.md

Add the HEARTBEAT.md to your workspace. This tells your agent what to check and do proactively.

4

Customize AGENTS.md

Update your AGENTS.md with the persona-specific customizations — your accounts, preferences, and tool details.

5

Start Your Agent

Restart OpenClaw and your agent will immediately adopt the new persona. Talk to it and watch it work!

Browse by Category

📢

Marketing

1 persona

⚙️

Engineering

3 personas

💼

Business

5 personas

💬

Support

2 personas

🔬

Research

1 persona

Can't Find the Right Persona?

These personas are starting points. Every SOUL.md is fully customizable — mix and match elements from different personas to create your perfect AI agent.